Call for new approach to cultural soft power research
Author :  Zhang Guozuo Source : Guangming Daily 2014-11-27
Zhang Guozuo, director of China's Cultural Soft Power Research Center, has said research of cultural soft power needs both qualitative and quantitative analysis. Zhang wrote in an article that cultural soft power is “intangible” and impossible to quantify. Nevertheless, he said gaps between quantitative and qualitative analysis can be bridged, adding that only through mathematics can the discipline make radical progress. When carrying out in-depth qualitative research of China’s cultural soft power, Zhang said researchers should strive to use mathematical evaluation models that examine the overall situation.
The Chinese link: http://news.cssn.cn/zx/zx_gjzh/zhnew/201411/t20141119_1405488_1.shtml
Translated by Du Mei
Revised by Tom Fearon
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