How to achieve content monetization in media convergence

To successfully monetize content in media convergence, it is essential to build high-quality products that truly meet market demands—based on the data-driven transformation of content.

Generative AI and emerging eosystem of future communication

Generative AI has the potential to become the “next-generation internet gateway” and evolve into a “super media.”

International communication of BRI in cultural perspectives

To promote the international communication of the BRI from diverse cultural perspectives, it’s essential to commit to facilitating dialogue between different civilizations, mutual respect, and res...

Modern ‘Silk Road’ town diversifies China’s image abroad

In Yiwu, perceptions of China through a foreign lens were made through strategic communications between residing or visiting foreign businessmen and Chinese people in economic and trade activities.

Independent knowledge system in Chinese journalism explored

Knowledge is the condition of understanding something with familiarity gained through experience or association.

Boosting China’s global impact: power of strategic communication

Enhancing the dissemination and influence of Chinese civilization is a strategic objective set out in the report to the 20th National Congress of the CPC.

Stepping up China’s international publishing communication

China’s international publishing now faces challenges posed by diverse values, cultural differences and technological revolutions.

Classical novel reproduction is of contemporary value

Reproductions of novels have been shadowing Chinese novels since their birth, greatly enlarging the expansion and readership of classic novels.

Platform-based media raises challenges

Digital visual communication platforms vital to share Chinese civilization

Silence valuable in oral history

Ways to improve Chinese teenagers’ internet literacy

Hidden communication risks uncovered in ChatGPT