Evolution of news production professionalization mapped

Professionalization is a core proposition of journalism, dependent on the concepts of a profession and professionalism.

High-quality content crucial to win ‘traffic game’

To go viral, content creators are not only expected to innovate and keep ahead of trends, but also to guide users in a way that aligns with platform-specific traffic algorithms, thus integrating in...

Internet social mentality mapped in AI era

The internet social mentality is the primary manifestation of social consciousness in cyberspace, and is characterized by the most primitive and pure psychological experiences and emotional express...

Time and temporal narratives in convergent journalism

The study of time narratives in digital media is based on the classical propositions of narratology—narrative structure, representation methods, and cognitive models.

How to achieve content monetization in media convergence

To successfully monetize content in media convergence, it is essential to build high-quality products that truly meet market demands—based on the data-driven transformation of content.

Generative AI and emerging eosystem of future communication

Generative AI has the potential to become the “next-generation internet gateway” and evolve into a “super media.”

International communication of BRI in cultural perspectives

To promote the international communication of the BRI from diverse cultural perspectives, it’s essential to commit to facilitating dialogue between different civilizations, mutual respect, and res...

Modern ‘Silk Road’ town diversifies China’s image abroad

In Yiwu, perceptions of China through a foreign lens were made through strategic communications between residing or visiting foreign businessmen and Chinese people in economic and trade activities.

Independent knowledge system in Chinese journalism explored

Knowledge is the condition of understanding something with familiarity gained through experience or association.

Boosting China’s global impact: power of strategic communication

Enhancing the dissemination and influence of Chinese civilization is a strategic objective set out in the report to the 20th National Congress of the CPC.

Stepping up China’s international publishing communication

China’s international publishing now faces challenges posed by diverse values, cultural differences and technological revolutions.

Classical novel reproduction is of contemporary value

Reproductions of novels have been shadowing Chinese novels since their birth, greatly enlarging the expansion and readership of classic novels.

Platform-based media raises challenges